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American IT firm eyes Nigerian market in 2022

Posted by on November 13, 2021 0


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An American computer storage firm, Western Digital, has said it is planning to extend its physical presence to the country in 2022.

This was disclosed by the Sales Director, Africa for Western Digital Corporation, Ghassan Azzi, in an interview.

He said, “We are expanding on the continent and here in Nigeria. I’m saying this so that you understand how important the African continent is for us.

“We believe in the growth of the market and will keep investing to develop it. As a part of our commitment to the Nigerian market, we have registered the company in the country.

“We are going to have a small office at the beginning of next year, we have also increased the number of staff available in the country. We are enlarging our team because we understand that this is a growing market.

“Organisations in the country are also looking at enhancing their IT security infrastructure, this is where the strength of our innovative technology comes into play. We look forward to a rewarding future in the market.”

According to him, the customer behaviour has shown that the average Nigerian cares about catering for their data safety and will go to great lengths to secure their personal data.

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He added that corporate organisations in the nation were focusing on size and type of data they want to keep before they choose a data storage option.

Azzi said, “Now more than ever, storage is vital with the invention of 5G as well as the innovation in the automotive industry and IoT. We have been preparing for this for a long time and are ready for these changes.”

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He added that cloud storage was still an expensive storage option when compared with physical data storage devices.

Azzi added that there was a need to increase awareness on data protection in Africa to prevent frequent occurrences of cyber-attacks.

He said, “I think this is important for us and other industry stakeholders to raise awareness for consumers on how to protect their data. One of the solutions to the increasing cyberattack is to educate each end-user on measures to protect their data whether it is stored on an external device or an internal device.”

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